JARED D. REEDER
Digital Innovation Leader
detoldon@gmail.com
JARED D. REEDER
Digital Innovation Leader
detoldon@gmail.com
JARED D. REEDER
As a child, Jared Reeder was lauded for always coloring in the lines. Barely 5, he won his first drawing contest, in which judges could hardly believe the work came from a toddler.
As a teen, Jared was much admired by his peers for crossing the lines. Always the one to push the envelope, he became a trendsetter in all things creative, fashion and youth-driven.
Now as an adult, it has become his life’s course to define the line. With design and branding experience in everything from invaluable art collections to feminine health products, Jared has years of success fostering the connection between businesses and their consumers. As a digital innovation leader, creative director, strategist and forward thinker, Jared guides businesses toward innovative branding solutions, progressive concepts and more.
PHILOSOPHY
PHILOSOPHY
Through empirical research and an active effort to stay immersed in today's pop culture, Jared has come to the conclusion that today’s generation doesn’t always see themselves in terms of narrowly defined demographics like race, gender and age. Instead, Jared has set out on a continuous quest to identify the values, ideas and interests that unite the world’s people.
In addition, he makes it his mission to hone an evolving understanding of how people receive their information and how they relate to their surroundings. With this philosophy in mind, Jared has assisted brands such as the Robb Report, Ernst & Young and many others with niche-driven marketing and effective innovation to increase sales and brand awareness.
PORTFOLIO
PORTFOLIO
Publishing: Art Direction & Design
Branding: Concept, Design & Execution
Logo Design: Concept, Design & Execution
Logo Design: Concept, Design & Execution
Client: AfroSocaLove
Web Design: Concept & Art Direction
Client: Privelegé, New York, NY
Video Production: Art direction, storyboarding & scout location
Client: Dr. Rolundus Rice & Hosea Williams, Atlanta, GA
Video Production: Art direction and post production
Publishing: Art Direction & Design
Branding: Concept, Design & Execution
Logo Design: Concept, Design & Execution
Logo Design: Concept, Design & Execution
Client: English Avenue School
Web Design: Concept & Art Direction
Client: Ritz Carlton, Kyoto, Japan
Video Production: Art direction and post production
Client: Local Green Atlanta, GA
Video Production: Art direction and scout location
Resume
Resume
Jared D. Reeder
Atlanta, Georgia • detoldon@gmail.com
Summary Jared Reeder is a result-oriented communications, innovation and creative director with 20 years of experience. As the digital innovation leader at Ernst & Young (EY), Reeder has been a catalytic force in the evolution of EY client engagements and in the elevation of internal best practices. As the co-owner of a boutique branding and strategic design firm, Reeder has propelled multiple companies to success with innovative digital strategies and brand consulting. Apt in effective and forward-thinking problem solving, Jared Reeder is a captivating storyteller with a knack for paving the pathways in which to bring big ideas to life.
Education Savannah College of Art & Design, Atlanta, GA - B.F.A. in Communication Design
Experience November 2014 to present
Digital Innovation Leader – Ernst & Young LLP, Atlanta, GA
Responsible for driving development, awareness and adoption of digital and innovative solutions across key accounts and transformational opportunities.
Achievements include:
- Active member of pursuit teams which attribute to US $1bn of new business
- During Covid-19 response, introduced digital solutions that led to US $160m of new revenue
- Featured advisor for storytelling and innovation for internal business development group
April 2009 to present
Creative Director – ?ToPeriod, Atlanta, GA
Responsible for brand strategy, award-winning design, video presentations and web designs; as well as meeting with new clientele and serving as lead consultant.
Achievements include:
- Produced innovative print design and progressive interactive proposals
- Drove the communication process and education of the agency’s rebranding; nationalized the company’s clientele
- Introduced knowledge-sharing tools to educate and enhance the company’s business development
August 2008 to April 2009
Special Sections Art Director – Atlanta Magazine, Atlanta, GA
Developed, created and executed special sections and niche magazine ideas to obtain or retain advertising clients throughout the Southeast.
Achievements included:
- Developed and designed African American Heritage Guide magazine and Golf Guide
- Produced award-winning special section on Savannah, GA for Tourism Bureau
- Redesigned Georgia’s Travel Guide, coming in below budget by $8,000
January 2007 to May 2008
Associate Art Director – Curtco Media, Atlanta, GA
Developed and redesigned the world’s largest and oldest art magazine (Robb Report’s Art & Antiques).
Achievements included:
- Elevating company’s overall design and perception by introducing a coffee table book appeal and quality, heavier paper stock and heightened attention to the printing process
- Created grids, font selection, color palette and templates for new magazine look
- Won “Best Magazine Redesign” within the MAGS Conference 2008
January 2006 to October 2006
Art Director – Future Publishing, Atlanta, GA
Responsible for layout concepts, art directing photoshoots and design for magazines such as:
Women’s Health & Fitness; Men’s Edge; House DIY and Pregnancy
Achievements included:
- Worked closely with editorial staff to make all stories comprehensive and aesthetically pleasing
- Hired and commissioned illustrators, photographers and maintained monthly art budget
- Created grids, font selection, color palette and templates for new magazine look
March 2003 to October 2005
Senior Art Director – Primedia Business, Atlanta, GA
Designed award-winning B2B publication (National Real Estate Investor). The White House was among the subscribers.
Achievements included:
- Magazine Association of Georgia, “Best Single Issue”
- International Tabbies Award, “Best Single Issue” (Honorable Mention)
- Magazine Association of Georgia, “Best Cover Design”
- International Tabbies Award, “Best Opening Design”
- International Tabbies Award, “Best Cover Design” (Honorable Mention)
Software Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat); Adobe Experience Manager (AEM), Microsoft Office Suite (PowerPoint, Word, Excel); Apple iWorks (Keynote, Numbers, Pages, iMovie), Foleon, WordPress and basic HTML
Interest Junior Achievement volunteer, AIGA member, Big Brothers Big Sisters Mentor volunteer, Joseph E Lowery Institute Change Agent
Books For Africa volunteer, Bouldercrest COC Sunday school teacher, Avid Marathon distance runner and Tae Kwon Do black belt